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General information about Trading House KAMA

Trading House KAMA, OOO is the general distributor of TATNEFT’s tyre business products. The main goal of the Trading House is to distribute tyres and create favorable conditions for their purchase. The company is a wholesaler of the tyres with the annual production capacity of 13 million pieces. At present, Trading House Kama offers KAMA, KAMA EURO, VIATTI passenger car and light truck tyres, KAMA conventional and all-steel truck tyres, as well as specialty and agricultural tyres. Products of TATNEFT’s tyre business are used for OE deliveries to such leading automotive companies as KAMAZ, GAZ Group, IVECO-AMT, NefAZ, UAZ, Volkswagen Group Rus, Ford Sollers Holding and some others.

Trading House KAMA performs a marketing function:

  • It defines the tyre product range based on the market research.
  • It arranges moving of the goods from the manufacturer to the consumer.
  • It makes promotion of VIATTI and all-steel KAMA tyres.

History

February 1999: Nizhnekamskshina, OAO established an enterprise solely responsible for distribution of its products. On February 25, 1999, it shipped the first batch of tyres to the customer. That day went down in history as the birthday of the firm. The original name of the company was Trading House, OOO, of Nizhnekamskshina.

In February 2011 the owner was changed to Tatneft PAO represented by Management Company TATNEFT-Neftekhim, OOO. It was decided to rename the company to Trading House KAMA, OOO. That year it started building its dealer network, and in 2003, the first subsidiaries were established on its basis.

Product Range

At present, Trading House Kama offers KAMA, KAMA EURO, VIATTI passenger car and light truck tyres, KAMA conventional and all-steel truck tyres, as well as specialty and agricultural tyres. The product range includes more than 100 tyre models.

KAMA tyres have been on the market since 1967 and since then they have proven themselves as high-quality, reliable, and popular with car owners Russian tyres. In 2004, the product range of Trading House KAMA was extended with KAMA EURO tyres, manufactured on the state-of-the-art production lines using technologies of the world's leading manufacturers. Further development and innovations of TATNEFT’s tyre business in 2010 allowed to create even more innovative product – VIATTI tyre, which is made using the unique German technology, and thus completely tailored for use on Russian roads. For today, VIATTI tyre is the best combination of the highest reliability, quality and affordable price, that makes it so popular with car owners.

Sales market

For successful implementation of marketing goals Trading House KAMA has built up a wide distribution network of subsidiaries and independent dealers for wholesale and retail sales. Each company has its own regional market for distribution and promotion.

Trading House KAMA has subsidiaries and independent dealers in all regions of Russia – Moscow, St. Petersburg, Kazan, Ufa, Perm, Rostov-on-Don, Nizhny Novgorod, Krasnoyarsk, Khabarovsk, Omsk and many other cities of the country.

Trading House also exports products of Nizhnekamskshina to 45 countries of the world. The CIS-countries - Ukraine, Kazakhstan and some others are priority markets, because their fleet mainly consists of Russian vehicles.

The products are also exported to the countries of Europe, Asia, Africa, and Latin America.

Products of TATNEFT’s tyre business are used for OE deliveries to such leading automotive companies as KAMAZ, GAZ Group, IVECO-AMT, NefAZ, UAZ, Volkswagen Group Rus, Ford Sollers Holding and some others.



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